Introduction
At Cushcraft® Antennas, we take your privacy seriously. This privacy policy outlines how we collect, use, share, and protect your personal information. Please read this policy carefully to understand our practices regarding your information and how we will treat it.
We may need to update this policy from time to time. We will notify you of any material changes by posting the new privacy policy on our website. You are advised to consult this privacy policy regularly for any changes.
What Information Do We Collect?
We collect both personal and non-personal information to operate our website, provide services, and improve your browsing experience.
Personal Information
Personal information is data that can be used to identify you specifically, like your name, email address, phone number, postal address, payment information, and IP address. We may collect personal information in the following ways:
- When you make a purchase – We collect your name, email address, phone number, postal address, payment information and other details to process your order and deliver your products.
- Customer support – When you contact us for support, we collect your name, email address, phone number, information about your inquiry, and any other information you choose to provide. This allows us to respond to your requests and assist you promptly.
- Marketing communications – With your consent, we may collect your name and email address to send you newsletters, offers, surveys, and other marketing materials. You can opt-out anytime.
- Interactions on our website – We collect any information you volunteer through surveys, contest entries, feedback forms, etc.
- Analytics data – We use Google Analytics to collect anonymous data about your interactions on our site. This includes pages viewed, links clicked, files downloaded, etc.
Non-Personal Information
Non-personal information doesn’t reveal your identity or relate to an identifiable individual. It may include:
- Browser information like IP address, operating system, date/time of visit, etc.
- Aggregate data about website traffic and usage patterns.
- Demographic data like age, gender, interests, etc. provided by Google Analytics.
- Data from cookies, pixel tags, and other technologies that track website usage.
How Do We Use Your Information?
We use your personal information lawfully and minimally to operate and improve our business. This may include:
- Processing orders – To deliver purchases, process payments, communicate about orders, and provide related customer service.
- Marketing – With your consent, to promote our products, run contests and surveys, send newsletters, offers or ads that may interest you, and grow our business relationship.
- Analytics – To analyze usage patterns, preferences, demographic data, interests, and other information to enhance your browsing experience and make our website and services more useful to you.
- Legal compliance – To comply with applicable laws and lawful requests, enforce our terms, prevent fraud, and protect the security of our systems, customers and website.
- Communications – To communicate with you about your inquiries, provide customer support, and send important information regarding our website, products, services and any changes to any of our policies or terms.
We only process personal information for the purposes mentioned in this policy unless otherwise stated at the time of collection. We will obtain your consent before using your information for any other purpose.
How Long Do We Retain Your Information?
We retain your personal information only for as long as necessary for legal, business or tax purposes. We may retain some data for longer periods as permitted or required by law, contract or audit obligations.
To determine the appropriate retention period, we consider the amount, nature and sensitivity of the data, potential risk of harm from unauthorized use or disclosure, and applicable legal requirements like statutes of limitation.
After expiry of the retention periods, your personal information will be securely deleted or destroyed. Non-personal information may be retained indefinitely.
Do We Share Your Information with Third Parties?
We do not sell or rent your personal information to third parties for marketing or any other purposes. However, we may share your information in the following circumstances:
- Service providers – With authorized third party vendors and contractors that need access to your data to provide us with services related to our website, products or business, like payment processors, shipping agents, marketing and advertising services, website hosting, email distribution, analytics, customer support, etc. We only provide them with the minimum amount of data necessary and bind them to strict data confidentiality contracts.
- Legal compliance – To comply with court orders, subpoenas, lawful discovery requests or other legal/regulatory requirements, and assist law enforcement authorities as needed or obligated by law. This may include disclosing your information to defend our rights or property.
- Sale or acquisition – If ownership of Cushcraft® Antennas changes due to a merger, acquisition or sale, we may transfer your data to the new owner, who will have the right to continue using it in accordance with this policy. We will notify you in such an event.
Any third parties with permitted access to your personal information are also bound to adhere to this privacy policy and applicable laws regarding handling of your data. We only work with processors that provide adequate safeguards to protect your information as per the relevant data protection regulations.
How Do We Protect Your Information?
We implement technical and organizational measures to protect your data against unauthorized or unlawful processing and against accidental loss, destruction or damage. For example:
- Access controls to our systems and platform.
- Encryption of sensitive data like payment information.
- Monitoring systems for detecting and investigating security threats.
However, no method of transmitting or storing data is completely secure. We cannot guarantee absolute protection of your personal information against unauthorized access or use. By using our website and providing us with your data, you acknowledge this risk.
What About Data Transfers?
Cushcraft® Antennas is headquartered in the United States. If you are accessing our website from outside the US, please be aware that any information provided by you will be processed and stored in the United States.
The data protection laws in the US may differ from those of your country of residence. By using our services or providing any personal information to us, you consent to the transfer, processing and storage of your data in the United States in accordance with this policy and US laws.
If required by applicable laws, we will implement adequate safeguards such as EU Standard Contractual Clauses to ensure lawful transfer and processing of your personal information. Contact us if you need further information regarding data transfers.
What About Cookies and Tracking Technologies?
We and our third party services providers use cookies, pixel tags, analytics scripts and other tracking technologies to collect usage data and preferences, improve your browsing experience, and optimize our website and marketing efforts.
Cookies are small text files stored by your browser. With your consent, they allow us to remember user settings and preferences across visits and webpages. We may use both session cookies (deleted when you close your browser) and persistent cookies (remain until you delete them).
You can block or restrict cookies through your browser settings. However, some features of our website may not function properly if you do so.
We also use web analytics tools like Google Analytics to gather anonymized information about website usage patterns. The data collected includes IP address, device type, browser type, operating system, location, date/time of visit, pages viewed, time spent on the site, links clicked and conversion data.
Analytics tracking helps us analyze traffic and usage patterns to improve your browsing experience. The analytics providers may combine our website data with other data they have independently collected from other sources.
To learn more about the cookies and tracking technologies used on our website, contact us.
What are your Data Protection Rights?
You have certain rights regarding your personal data under privacy laws, including the right to:
- Request access to or a copy of any personal data we hold about you.
- Rectify any inaccurate personal data.
- Restrict the processing of your data where appropriate.
- Have your data deleted when it is no longer needed for the purposes stated in this policy.
- Withdraw consent to process data collected based on prior consent.
- Lodge a complaint with your local data protection authority if you feel we have not complied with applicable privacy laws.
To submit a request based on the above rights, please contact us specifying your name, email address, relationship and details of the right being requested. We will respond to valid requests within the time prescribed by applicable laws.
Changes to This Privacy Policy
As mentioned, we may occasionally update this privacy policy to reflect changes in our information practices, products and services. We strongly advise you to periodically review this page for the latest version of our privacy policy.
We will provide notice of any material changes by posting the new privacy policy on this page with an updated revision date. If we make significant changes, we may also notify users directly or provide additional notice on our website.
How to Contact Us
If you have any questions about this privacy policy or want to exercise any of your legal rights under applicable law, please contact us through the details below:
Email: [email protected]
Phone: +1-123-456-7890
Thank you for taking the time to understand our privacy practices. We hope you have an excellent experience using our products and services.